KLA ActionReady™

The Fastest Path from Climate Planning to Real Results

For local leaders who intend to deliver — not just adopt. ActionReady™ converts climate priorities into resident participation by targeting the right households at exactly the right moment.

Register for Free Info Session → See How It Works
The Challenge

Every community has a plan.
Very few have measurable results.

That's not a failure of intent. It's a failure of focus — on the biggest sources of emissions and on the households and businesses positioned to act right now.

Where emissions actually live in most US communities
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Residential HomesHeating & cooling, water heating, appliances
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Commercial BuildingsHVAC systems, lighting, energy loads
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Personal VehiclesCars and light trucks

​ ActionReady™ targets the replacement decisions residents and businesses are already making — with or without your community's involvement.

The question isn't whether HVAC systems will be replaced, vehicles swapped, or roofs upgraded. They will be. The question is whether your community shows up at the right moment — with the right message — to shift the outcome.

The Solution

Three tiers. One focus: real community results.

ActionReady™ provides tiered support to convert climate priorities into participation. Choose the engagement level that aligns with your capacity, goals, and timeline.

Tier 1 Targeted Marketing Campaign Starting at $10k

Precision outreach to the right households at the right moment.

  • ✓ Neighborhood-level targeting using building age & equipment life cycles
  • ✓ Benefit-led messaging that resonates locally
  • ✓ Two custom print pieces + one digital content set
  • ✓ Neighborhood-level deployment schedule aligned to GHG targets
→ Residents reached at the moment they're already considering upgrades
Most Popular Tier 2 Neighborhood Activation Campaign Starting at $35k

Everything in Tier 1, plus structured in-person activation that converts interest into action.

  • ✓ Everything in Tier 1
  • ✓ In-person events in priority neighborhoods
  • ✓ Resident interviews to surface real barriers & motivators
  • ✓ Activation toolkit + landing page / lead funnel
  • ✓ Testimonials + right-sized media boost
→ Full community outreach campaign built for participation, not awareness
Tier 3 Roadmap Development Starting at $85k

The full engagement and roadmap package — from community input to executive-ready deliverables.

  • ✓ Everything in Tiers 1 & 2
  • ✓ Practical GHG target-setting for high-impact upgrades
  • ✓ Community survey + event series
  • ✓ Executive-summary roadmap for implementation
  • ✓ Detailed neighborhood-level blueprints
→ Half the cost of a plan update — twice the focus on participation
Early Results

What real climate outcomes look like in practice

The Town of Danvers, MA didn't wait for a new plan. They used KLA's ActionReady™ model to identify neighborhoods with the highest concentration of aging HVAC systems — and launched precision outreach to residents already thinking about heating and cooling upgrades.

Tier 1 engagement — targeted marketing campaign with neighborhood-level deployment

Precision messaging — benefit-led, locally resonant, timed to replacement decisions

Real outcome — dramatic increase in residents choosing high-efficiency heat pumps

✦ ActionReady™ is intentionally designed to move faster than traditional programs

300%

increase in heat pump rebate program participation

Danvers, MA — leveraged Tier 1 of KLA's ActionReady™ model

Not 30%. Not a rounding error. Three hundred percent. That's what happens when you stop broadcasting and start targeting residents at the moment they're already making decisions.
Heat pump installation — Danvers, MA
Hear from Kim

Why KLA Built ActionReady™

Kim Lundgren, KLA Founder & CEO, shares the gap she kept seeing between ambitious climate plans and measurable community results — and how ActionReady™ closes it.

🎬

COMING SOON

New video content is on its way.

Free Event

Join Our ActionReady™ Info Session

Your community has a climate plan. But plans don't reduce emissions — people do. Join KLA Founder & CEO Kim Lundgren on May 14th for a free 30-minute session on ActionReady™, a proven model for turning climate priorities into real resident action. You'll walk away with a clear picture of what targeted, behavior-informed outreach looks like and how to think about which level of engagement fits your community's goals and timeline. Free. Virtual. Space is Limited. Register Today!

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Thursday, May 14th · 12pm ET / 9am PT
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Free · Virtual (Zoom)
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30 minutes
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Why most climate outreach doesn't change behavior — and what does
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How the three-tier ActionReady™ model works in practice
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The Danvers, MA results and what they mean for your community
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How to think about which tier fits your goals and budget
Reserve Your Spot →

Can't attend live? Register anyway — we'll send the recording to everyone who signs up.

Resources

Everything you need to evaluate ActionReady™

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ActionReady™ Overview Fact Sheet

A one-page summary of the program, the three tiers, proof points, and KLA's approach. Share with your team or board.

Download PDF →
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Program Introduction Video

Kim walks through the ActionReady™ model in plain language — what it is, how it works, and why it produces results.

Watch Video →
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Schedule a Discovery Call

Not sure which tier is right for your community? Book a free 20-minute conversation with KLA to find out.

Book a Call →
What Leaders Are Saying

From communities who've made the commitment

“

The targeted marketing and easy to understand outreach materials were key to us achieving a 300% increase in participation in the Danvers Electric heat pump rebate program.

JE

Jeff Elie

Town of Danvers, MA

Get Started

Ready to turn your climate commitment into community results?

Whether you're mid-implementation, just getting started, or looking for a faster path to measurable outcomes — there's an ActionReady™ tier for your community.

Register for Free Info Session → Talk to KLA Directly

Questions? Reach us at kim@info.kimlundgrenassociates.com