KLA ActionReady™

The Fastest Path from Climate Planning to Real Results

For local leaders who intend to deliver — not just adopt. ActionReady™ converts climate priorities into resident participation by targeting the right households at exactly the right moment.

Watch Webinar Recording → See How It Works
The Challenge

Every community has a plan.
Very few have measurable results.

That's not a failure of intent. It's a failure of focus — on the biggest sources of emissions and on the households and businesses positioned to act right now.

Where emissions actually live in most US communities
🏠
Residential HomesHeating & cooling, water heating, appliances
🏢
Commercial BuildingsHVAC systems, lighting, energy loads
🚗
Personal VehiclesCars and light trucks

ActionReady™ targets the replacement decisions residents and businesses are already making — with or without your community's involvement.

The question isn't whether HVAC systems will be replaced, vehicles swapped, or roofs upgraded. They will be. The question is whether your community shows up at the right moment — with the right message — to shift the outcome.

The Solution

Three tiers. One focus: real community results.

ActionReady™ provides tiered support to convert climate priorities into participation. Choose the engagement level that aligns with your capacity, goals, and timeline.

Tier 1 Targeted Marketing Campaign Starting at $10k

Precision outreach to the right households at the right moment.

  • ✓ Neighborhood-level targeting using building age & equipment life cycles
  • ✓ Benefit-led messaging that resonates locally
  • ✓ Two custom print pieces + one digital content set
  • ✓ Neighborhood-level deployment details by address for the current year.
→ Residents reached at the moment they're already considering upgrades
Most Popular Tier 2 Neighborhood Activation Campaign Starting at $35k

Everything in Tier 1, plus structured in-person activation that converts interest into action.

  • ✓ Everything in Tier 1
  • ✓ In-person events in priority neighborhoods
  • ✓ Resident interviews to surface real barriers & motivators
  • ✓ Activation toolkit + landing page / lead funnel
  • ✓ Testimonials + right-sized media boost
→ Full community outreach campaign built for participation, not awareness
Tier 3 Roadmap Development Starting at $85k

The full engagement and roadmap package — from community input to executive-ready deliverables.

  • ✓ Everything in Tiers 1 & 2
  • ✓ Practical GHG target-setting for high-impact upgrades
  • ✓ Community survey + event series
  • ✓ Executive-summary roadmap for implementation
  • ✓ Detailed neighborhood-level blueprints
→ Half the cost of a plan update — twice the focus on participation
Early Results

What real climate outcomes look like in practice

The Town of Danvers, MA didn't wait for a new plan. They used KLA's ActionReady™ model to identify neighborhoods with the highest concentration of aging HVAC systems — and launched precision outreach to residents already thinking about heating and cooling upgrades.

Tier 1 engagement — targeted marketing campaign with neighborhood-level deployment

Precision messaging — benefit-led, locally resonant, timed to replacement decisions

Real outcome — dramatic increase in residents choosing high-efficiency heat pumps

✦ ActionReady™ is intentionally designed to move faster than traditional programs

3X

increase in heat pump rebate program participation

Danvers, MA — leveraged Tier 1 of KLA's ActionReady™ model

Not a few more. Not a rounding error. Three times the prior year. That's what happens when you stop broadcasting and start targeting residents at the moment they're already making decisions.
Heat pump installation — Danvers, MA
Hear from Kim

Why KLA Built ActionReady™

Kim Lundgren, KLA Founder & CEO, shares the gap she kept seeing between ambitious climate plans and measurable community results — and how ActionReady™ closes it.

Webinar Exclusive  ·  Through June 30, 2026

The 2030 Accelerator Package

Accelerate your community's reductions to 2030.

One-Time Price $20,000 2x of Tier 1. 5x the runway. vs. Tier 1 at $10K (one year only)
What You Get
  • 📅
    Five annual target lists (2026 through 2030)Based on the current available data, we will build out an additional 4 lists of neighborhoods.
  • 🌿
    Estimated GHG impact per yearModeling, tied to your specific fuel mix and grid intensity. Estimates, not guarantees.
  • ⏳
    Available only through June 30, 2026Launch special pricing. After that, the package returns to full price.

Book your discovery call before you leave to lock the $20K rate. After June 30, this offer is gone.

Book Your Discovery Call →
Resources

Everything you need to evaluate ActionReady™

📄

ActionReady™ Overview Fact Sheet

A one-page summary of the program, the three tiers, proof points, and KLA's approach. Share with your team or board.

Download PDF →
🎥

Program Introduction Video

Kim walks through the ActionReady™ model in plain language — what it is, how it works, and why it produces results.

Watch Video →
📞

Schedule a Discovery Call

Not sure which tier is right for your community? Book a free 15-minute conversation with KLA to find out.

Book a Call →
What Leaders Are Saying

From communities who've made the commitment

“

The targeted marketing and easy to understand outreach materials were key to us achieving a 300% increase in participation in the Danvers Electric heat pump rebate program.

JE

Jeff Elie

Town of Danvers, MA

Get Started

Ready to turn your climate commitment into community results?

Whether you're mid-implementation, just getting started, or looking for a faster path to measurable outcomes — there's an ActionReady™ tier for your community.

Watch Webinar Recording → Talk to KLA Directly

Questions? Reach us at kim@info.kimlundgrenassociates.com