The fastest path from climate planning to real results.
Your community has a climate plan and people working hard to deliver it. ActionReady connects local data, targeting and outreach to the replacement decisions residents are already making.
For local leaders who intend to deliver, not just adopt.
25+ years of local climate leadership.
Led by Kim Lundgren, who has worked with local governments on climate action for more than 25 years.
Not documents.
You've made the commitment. Progress is slower than you'd like.
Your community has a climate plan, a team working hard on it, and real money behind it. Yet your emissions aren't dropping as fast as all that effort should deliver. ActionReady is built to solve that.
Focus Where Emissions Actually Are
For most US communities, the majority of greenhouse gas emissions come from just three sources. Not government operations.
If a community wants real climate progress now, this is where leadership must focus.
ActionReady™ targets the replacement decisions residents and businesses are already making:
- Heating and cooling systems reaching end of life
- Roof replacements and energy upgrades
- Vehicles that are 10+ years old
These upgrades are coming regardless. The question is whether people choose options that deliver the best long-term outcome for their home, their budget, and the climate.
Every ActionReady community is built on the same three ideas:
Right person, right message, right time.
From data to doorsteps.
KLA connects the data, the strategy and the delivery. Explore the four steps to see what that means for your community.
Right person, right message, right time.
Local information. One useful picture.
Property records, retrofit/upgrade information, and neighborhood context often live in separate places. KLA brings available information together and interprets what it can reliably tell us.
Find the opportunity. Then shape the campaign.
Property fit and upgrade timing identify the opportunity. Incentives and local context shape the campaign.
Property fit + upgrade timing
Property records and retrofit or upgrade information help KLA identify where an upgrade may be relevant and where the decision window may be getting closer.
Actual KLA targeting-tool output. The buttons change the explanation only; the map stays fixed.
A $10K campaign. $788K in rebates to residents.
Heat pump rebates tripled in one year, from 37 in 2022 to 112 in 2023, and they stayed up for three years.
The $788K is the total value of heat pump rebates paid to Danvers residents from 2023 to 2025.
Heat pump rebates per year
Danvers Electric Department
Source: Danvers Electric Department rebate reports, 2020 to 2025. Campaign launched at the end of 2022.
Heat pump consultations
16 in May 2026, up from no more than 4 a month before the campaign.
A $50K campaign, funded by a grant KLA helped Shrewsbury secure, reached two target neighborhoods with interviews, door knocking and a heat pump landing page.
The campaign ended in June. Residents kept coming.
40 residents used the savings calculator in July and August, after the campaign ended.
The Town now uses the ActionReady page as its main heat pump page for residents.
Sources: SELCO heat pump consultation records; Google Analytics 4 and savings calculator export, cleaned of non-US, staff and test traffic, March 15 to August 31, 2026.
Learning with every community.
We're learning with every new community and applying the lessons to the next one. A third ActionReady community, a Massachusetts town served by an investor-owned utility, sent its first postcards in mid-September 2026. Four more communities launch this fall, including two outside Massachusetts.
“The targeted marketing and easy to understand outreach materials were key to us achieving a 3x increase in participation in the Danvers Electric heat pump rebate program”
Choose your starting point.
Start with a focused campaign, add hands-on neighborhood activation, or talk with us about broader support.
Targeted
campaign
- Priority audiences and local targeting
- Benefit-led messaging
- Two print pieces + one digital content set
- A practical deployment plan
Your team distributes the materials.
Talk about a campaign ↗Neighborhood
activation
- Everything in the targeted campaign
- Resident engagement and interviews
- In-person neighborhood activation
- Landing page + activation toolkit
KLA leads.
Explore activation ↗Still planning?
Need more support?
If you are still in need of a climate action plan or in the middle of a planning process, you can still take advantage of ActionReady. Give us a call and we will scope out the options that are best for you.
Reach out today.
Find the right support ↗A priority to explore, available local records, a point of contact and access to your community’s communication channels. Together, we define roles, data needs, deliverables and measures before the campaign begins.
Local knowledge. Hands-on delivery.
Led by Kim Lundgren, with 25+ years in local climate action. KLA brings data, communications and implementation experience into one working team.
The big picture, in two pages.
Share the process, early proof and support options with colleagues.
Download the overview ↓Download the Early Results fact sheet ↓Bring us your priority.
Talk through your goals, data and team capacity. We’ll help define a useful starting point.
Book 15 minutes with a KLA Rep. ↗Before you get started.
What if our local data is incomplete?
KLA works with the information available in your community and identifies gaps before defining the campaign. Targeting detail depends on the quality and availability of local records.
Is ActionReady just for heat pumps?
Heat pumps are one practical starting point. The approach focuses on decisions residents and businesses already face, including building energy upgrades and vehicle replacement. Campaign scope is tailored to the priority and available data.
How quickly can we get started?
The first step is a conversation about your priority, available data and delivery capacity. KLA then defines the scope and schedule with your team. Data readiness, local approvals and program timing all inform the launch.
Does KLA handle the outreach for us?
The targeted campaign provides the audience strategy, messaging, materials and deployment plan for your team to distribute. Neighborhood activation adds engagement and implementation support. Responsibilities are agreed as part of the scope.
How will we know whether it worked?
Define the measures at the outset: audience reached, website engagement, next step actions and program participation where outcome data is available. Tracking distinguishes interest from completed actions and accounts for what the data can actually show.
Your next climate win starts
with a clear next step.
Tell us what your community wants to accomplish. We’ll help you find where to focus, and what it will take to move.