So you've read our "Yes, Your Climate Action Plan Needs a Brand" post, and we convinced you of the value of investing in intentional branding and messaging at the very start of your planning process? Good stuff.
Get started with 7 Do's, 7 Don'ts, 5 Pro Tips and 14 examples:
Branding Basics: Do
- Don’t treat branding as an afterthought – give it sufficient time and budget.
In the next stage, we turn to Logo Tournament which is a fast, cost-effective, collaborative tool for creating a logo. You set a “prize” amount and provide your brand messaging along with some basic stylistic direction to designers from around the world who submit dozens of logos for you to consider. You provide feedback and work with the winning designer to finalize your logo.
Below are some of the logos KLA has helped our clients create using Logo Tournament. Read more about KLA's approach to branding.