KLA Perspectives

Press Play on the Power of Video for Climate Action Engagement

Posted by Kim Lundgren on Nov 16, 2022 3:35:28 PM

KLA clients lead the way with innovative, scalable, replicable climate solutions at the local level.
Each month in 2022 we will shine a spotlight on their bright ideas.


Did you know that 95% of people are likely to remember a call to action after watching a video compared to just 10% who read information in text format?

It’s safe to say that these days you can’t effectively communicate with or engage people in your community without video. That includes climate action planning and implementation.

You can have ambitious emissions slashing opportunities, blockbuster partnership models, and interactive engagement plans, but those bells and whistles aren't enough. If you aren’t reaching people – if they are glossing over your text-heavy emails, scrolling past your standard social media posts, and never setting a virtual foot on your website – you won’t get very far.

That’s where video can be the bright idea that allows the rest of your bright ideas to see the light of day.

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Topics: video, community engagement, local leadership, climate leadership, bright ideas, communications