KLA Perspectives

New Year, New Beginning: Make a Plan for Consistent Climate Content

Posted by Kim Lundgren on Jan 26, 2023 9:28:00 AM

Have you planned your communications content for today? For next week? Q1? How about 2023?

If you don’t have your plan quite ready, we’ve got you covered. Planning communications content can seem daunting, but consistent content is key to keeping communities engaged in action throughout the year.

The revamped KLA 2023 Editorial Calendarprovides a detailed community, sustainability, and climate-related dates and holidays; monthly themes for community climate engagement; as well as tips and tricks for communications best practice.

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Topics: content, community engagement, resources, branding, communications

Press Play on the Power of Video for Climate Action Engagement

Posted by Kim Lundgren on Nov 16, 2022 3:35:28 PM

KLA clients lead the way with innovative, scalable, replicable climate solutions at the local level.
Each month in 2022 we will shine a spotlight on their bright ideas.


Did you know that 95% of people are likely to remember a call to action after watching a video compared to just 10% who read information in text format?

It’s safe to say that these days you can’t effectively communicate with or engage people in your community without video. That includes climate action planning and implementation.

You can have ambitious emissions slashing opportunities, blockbuster partnership models, and interactive engagement plans, but those bells and whistles aren't enough. If you aren’t reaching people – if they are glossing over your text-heavy emails, scrolling past your standard social media posts, and never setting a virtual foot on your website – you won’t get very far.

That’s where video can be the bright idea that allows the rest of your bright ideas to see the light of day.

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Topics: video, community engagement, local leadership, climate leadership, bright ideas, communications

It's Always the Right Time to Start Using an Editorial Calendar

Posted by Kim Lundgren on May 13, 2022 8:24:48 AM

Use this template to be more targeted, timely and effective with your climate and sustainability communications

Think about what makes the news headlines or gains social media traction. Some of it -- a sports upset, political spat or Hollywood faux pas (no one predicted that Will Smith slap) -- you can't plan for. But a lot of it you can. 

The Super Bowl and its buzz worthy commercials hit every winter. Bill Murray memes will pop up on Groundhog Day,  just as you'll see Yoda and Darth Vader everywhere on May the Fourth/May the Force day. Earth Day stretches across April. Every May is Bike Month. Summer heat waves happen. The holidays will consume us all in November and December. 

The only question is: are you ready to leverage those opportunities for your climate and sustainability goals? 

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Topics: community engagement, communications