KLA Perspectives

If you're going to the American Planning Association's National Planning Conference in San Francisco, we would love to meet you! Who are we? Where can you find us in the Moscone Center? And why would you want to? 

 

Our SAS Talk with Kim podcast is back in action, and we're kicking our 2019 run off by chatting greenhouse gas (GHG) emissions inventories with my former colleague Mike Steinhoff at ICLEI-Local Governments for Sustainability. 

GHG Inventories are one of the services KLA provides to clients, and Mike, as ICLEI USA's Program Manager for Tools & Innovation, is one of the foremost experts on the topic. If you've ever been involved in a GHG inventory, you know they can feel a little bewildering or overwhelming or tedious.

But here's the thing you also know: they are important. This might be the one millionth time you've said or hear it, but it bears repeating, "You can't manage what you don't measure." 

So I connected with Mike recently to talk about the value of GHG inventories, how our measurement and analysis tools have evolved, and opportunities now and in the future for them to be more of a springboard for meaningful climate action. 

This is part of our ongoing KLA Communications Boot Camp series. We've covered website content (Website Content that Works) and blog posts (Writing Winning Blog Posts) and now turn our attention to where everyone's attention already is: VIDEOS.

If you haven’t considered how video can boost your local sustainability and climate action goals, now is the time and this is the place to get started.

We produced several videos for our local government clients last year (scroll to the bottom watch them) and consider it a critical element of our communications support for them moving forward.

Why?

More and more people are watching videos. Beyond entertainment, that’s how they want to consume information. It’s the key to educating and engaging.

What skills do you need to knock your community engagement, sustainability and climate action goals out of the park in 2019? 

Inquiring minds want to know...and help you reach those goals.  

The KLA team is developing a series of training opportunities -- in person and online -- along with supplemental resources like guidebooks and checklists. These will focus on local governments, sustainability and effective communications and community engagement. 

Answer this one quick question so that we can best meet your needs. 

The KLA Team is beyond excited to welcome Angela Cleveland as Director of Client Services. 

Our CEO Kim Lundgren, who has worked with Angie at both VHB and ICLEI-Local Governments for Sustainability, had this to say: "We are thrilled to have Angie on board to help take KLA and our services to our clients to the next level. We have experienced significant growth over the past 18 months and are confident that Angie will be instrumental in ensuring that we can continue to deliver quality services and products to all our clients working to create more sustainable communities."

At KLA we’re on a mission to help local government staff and elected officials -- especially those focusing on sustainability and climate action -- up their communications and community outreach games in 2019. That’s why there is KLA Communications Boot Camp, a new series of blog posts, podcasts, guidebooks and trainings we will offer throughout the year focused on communications and community outreach skills.

Let’s dive right in to Part 2: Write Winning Blog Posts. (Note: Part 1 -- Website Content that Works -- is available here.)

A blog is an excellent way to keep website content fresh, drive people to your site, amplify your work and seed social media posts. Your local government doesn’t have a blog? The guidance below also applies if you have the opportunity to contribute an article to a local media outlet or similar.

Do you have lofty community outreach and engagement goals for your sustainability, climate action or similar initiatives in 2019? Lay the groundwork for your success by first strengthening your overall communications skills. A good place to start is with the written word, which these days means websites, blog posts, emails and social media. We at Kim Lundgren Associates, Inc. (KLA) believe in the power of good writing and have experience honing the craft -- and we want to share our insights with you, starting with writing tips for websites.  

This is the first part of our KLA Communications Boot Camp -- a series of blog posts, podcasts, guidebooks and trainings we will offer throughout the year focused on enhancing communications and community outreach skills. Part 2 -- Write Winning Blog Posts -- is also available now.  

One of the most rewarding aspects of our work at KLA is seeing our clients recognized for their incredible achievements. Every day we are proud to help them make a difference because they have embraced the mantle of leadership on sustainability, climate action, and equity. 

Fortunately, we’re not the only ones who have taken notice. 

As we wrap up 2018, we want to share with you just some of the accolades -- in the form of awards and grants -- that our rockstar client communities received this year.

As 2018 draws to a close, we’re taking a trip down memory lane to highlight KLA’s most popular blog posts and SAS Talk with Kim podcasts of the year.

Pro tip: These make for great listening and reading material for your holiday travel and -- if you’re lucky enough to score some -- down time.