At KLA we’re on a mission to help local government staff and elected officials -- especially those focusing on sustainability and climate action -- up their communications and community outreach games in 2019. That’s why there is KLA Communications Boot Camp, a new series of blog posts, podcasts, guidebooks and trainings we will offer throughout the year focused on communications and community outreach skills.
Let’s dive right in to Part 2: Write Winning Blog Posts. (Note: Part 1 -- Website Content that Works -- is available here.)
A blog is an excellent way to keep website content fresh, drive people to your site, amplify your work and seed social media posts. Your local government doesn’t have a blog? The guidance below also applies if you have the opportunity to contribute an article to a local media outlet or similar.
