Don't Let Design of Your Plan
Be an Afterthought
You’ve dedicated significant time and energy to your climate or sustainability plan, and you want it to show. Long after the months of community outreach, stakeholder meetings, technical analysis, internal wrangling and final launch, this the final stamp you’ve left – how it will be remembered.
You want a professional product that reflects the process that it took to get there. A plan that tells the story of your climate and sustainability journey and goals in a visual way that spurs action.
Which is why the design of your final plan actually needs to start on day one and be integrated throughout. When we say “design” we mean both the creative piece (icons, images, etc) and the content organization.
At KLA we work with several design consultants to deliver our clients’ plans and other design needs, and we chatted recently with one of them – Terri Courtemarche of Scouter Design – to pull together 15 best practice tips and examples for plan design.